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Agency Guide to Web Accessibility Monitoring

How to monitor, report, and communicate accessibility across client sites

A practical guide for web agencies managing accessibility compliance across multiple client sites. Covers setup, reporting cadence, and client communication.

What's inside

Multi-site monitoring setup and configuration
Weekly/monthly reporting templates for clients
How to communicate accessibility scores to non-technical stakeholders
CI/CD integration for development workflows
Pricing and packaging accessibility services

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Setting up monitoring

How to configure automated scanning across all client sites with appropriate frequencies and alert thresholds.

Add all client sites to a single dashboard
Set scan frequency per site (daily for active development, weekly for production)
Configure score regression alerts to catch issues early
Set up Slack notifications for your team channel
Enable CI/CD scanning on client staging environments

Reporting to clients

How to package scan results into client-friendly reports that non-technical stakeholders understand.

Use scan comparison to show progress between reports
Lead with the score trend, not individual issues
Translate severity levels into business risk language
Export branded PDF reports with your agency logo
Include a 'recommended next steps' section with prioritised fixes

Pricing accessibility services

How to package and price accessibility monitoring as a recurring service for your clients.

Bundle monitoring with your existing retainer
Target 40-60% gross margin on accessibility services
Position ongoing monitoring as risk mitigation, not just compliance
Upsell manual audits for full WCAG compliance certification
Use automated scanning results to scope manual audit effort

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